Faculty Details

Anubhuti Yadav

Anubhuti Yadav, Ph.D. anubhutiy@gmail.com
 

RESEARCH EXPERIENCE

 

Research Projects
·         Role and Scope of Media literacy in Indian education system
·         A study on media literacy initiatives across the world
·         A study on utilization of mass media resources in Kendriya Vidyalaya schools.
·         Tracking media habits of school students
·         A feedback study of RCI EDUSAT network conducted for ISRO
·        Comparative study of election prediction ( Opinion poll/exit polls) And their relative
        accuracy about voting pattern in 11th, 12th, 13th Loksabha elections
·         Mapping the perception of youth on Delhi Assembly elections-2003

 Projects Undertaken

 Paper Presentations

 1.     Presented paper titled Running School Media Clubs: Guidelines for Media Educators’
       in Media Asia    2011 :the Asian conference  on Media and Mass Communication
       held from 2-4 Nov 2011 at Osaka, Japan

 2.   Authored paper titled Media Education in Schools presented at The 5th GCRA
      International Conference. South China Normal University held from
      1-2, Dec, 2011

 3.  Presented paper on Media Violence and Media Literacy as an intervention in the
      National Convention on Peace Education for Sustainable Development held from
      14-16 Dec 2011 at Rajghat.
4.     Presented paper at Viscidities of violence: An interdisciplinary conference on conflicts
       and peace held from Jan 16-17,2012 at IP college of women.
5.     Presented paper titled ‘Gender and Media Studies Curriculum’ at  conference on 
      gender and media on Nov 1  organised by  ABU – IAWRT – Prasar Bharati at
      Doordarshan
6.   Presented paper on Emerging Trends in Advertising and its impact on Children at
      Seminar on Social responsibility of the media, organized by Gandhi Samriti and
      Darshan Samiti on  September 25, 2008 
7.   Presented paper titled New Media Practices in Education Emergence of OER and
      its scopeand relevance in Media Education in International Seminar on‘ Public  
      Discourse and New Media ‘ to be held  during 14-15 December 2013 ,Jointly
      organized by Makhanlal  Chaturvedi University and AMIC at Bhopal
8.    Presented paper titled the New Media in education: A case study of NROER (National
      repository of Open Educational Resources) during conference organized by IAMCR
      (International Association for Media and Communication Research) under the theme
      Region as Frame: Politics, Presence, Practice held from July 15 to 19, 2014 in
      Hyderabad,India
9.    Presented paper titled Tracking Media habits of school students during conference
      organized by IAMCR (International Association for Media and Communication
      Researchunder the theme Region as Frame: Politics, Presence, Practice held
      from July 15 to 19, 2014 in Hyderabad, India
10. Presented paper on Impact of media on children in National Seminar entitled " Women
      &  Children in Media: Issues and Perspectives" organized by Department of Extension
      and Communication, Faculty of Family and Community Sciences, The Maharaja
      Sayajirao University of Baroda,  Vadodara. 
11.  Presented Paper on Media Literacy initiatives in India in National Consultation meet
      organised by UNESCO, FORMEDIA, Uttarakhand Open University and Patiala
      University  on Nov 12, 2014at India International Centre, New Delhi
12.  Chair,  Youth and Media Literacy session, National Consultation meet organised by
       UNESCO, FORMEDIA, Uttarakhand Open University and Patiala University  on
        Nov 12, 2014at India International Centre, New Delhi
13.  Chair, National Seminar on New facets in Communication Research, Department
        of Communication Management & Technology, Hisar, 11-12 April 2015
14.  Paper Presented on Information and Communication Technologies ( ICT) for
       Sustainable Development, All India Media Educators’ Conference,
       Centre for mass Communication, Rajasthan University, April 2-4, 2015.
15.  Paper presented on Status and Scope of OER Repositories in India and its
       relevance in Marketing Education at the Conference of marketing Scholars &
       Practitioners ( CMSP 2015) organized by Apeejay School of Management,
       New Delhi on June 26, 2015
16.   Paper presented on Data Literacy in Journalism Education, International
       Conference on Media and Communication Studies 2015, Changing
       Paradigm of Media Landscape in the Digital Age 2.0 organised by
       Amity School of Communication at Amity University Rajasthan,
       Jaipur, 20-22nd November, 2015
17.   Chairperson, National Seminar on New Media in India: Current Trends
       and Future Prospects organized by Amity School of Communication
        on March 30, 2016
18.    Moderator, Edtech
19.    Chair, Countrynama, an International seminar organized for the Journalists
        from Developing Countries by the Development Journalism Department,
        Indian Institute of Mass Communication
20.    Chair, Countrynama, an International seminar organized for the Journalists
         from Developing Countries by the Development Journalism Department,
        Indian Institute of Mass Communication
21.    Speaker, Media Literacy in India, the story so far,  Plenary session, at IAMCR
        regional conference organized by  The Department of Journalism and
        Mass Communication,Surendranath College for Women, Kolkata,
        India on January 18, 2016.
22.     Panel Presentation, Is Cinema Framing her Right organized by Half the Sky
         Movement and USAID at India Habitat Centre on July 23, 2015
23.     Speaker, PSU Repositories, in "Corporate Communication in Digital Age: Challenges
         and Opportunities” seminar t held on 18-19 June, 2015 at SCOPE Convention
         Centre. 
24.     Speaker, Popular Culture and Women, at the annual event “Gender:- Biological or
         Sociological? Some significant reflections” orgaised by Shivaji College
         on 31st March 2015.
25.     Invited speaker, Preparation of Plans for work related to Inclusive Education
         andWomen’sEducation organized by Department of Women Studies,
         NCERt on Dec 19, 2011
26.     Invited Speaker, Newspaper for children by children, Creative Expression
         and Education,CIET on Sept 1, 2012
27.     Invited Speaker, workshop on Interactive  Media learning Programme organized by
        Department of Computer Education and Technological Aids, 13-15 Feb 2006
28.     Invited Speaker, Media as a career, career day and Exhibition, organized by
         Department of Educational Psychology and Foundations of Education on
         Feb 21, 2007
29.     Invited Speaker, workshop on Video Script on Teacher Training organized by
         Curriculum Group, NCERT from Jan 7-9, 2008
30.     Invited Speaker, New Media, MEDIA COMMUNICATION COURSE FOR
        OFFICERS from Armed Forces November 17, 2015
31.     Invited Speaker, Social Media Platforms, MEDIA COMMUNICATION
         COURSE FOROFFICERS from Armed Forces November 26, 2015
32.     Invited Speaker, Collaborative Engagement with Netizens Orientation Workshop
         On Social Media And Digital Platforms For Senior Officials of Ministry of Rural
         Development, Panchayati Raj and Drinking Water and Sanitation, organized by
         IIMC on March 29, 2016
33.     Invited Speaker, Consultation on Social Media organized by the Election
         Commission of India on 17 th – 18 th December, 2015
34.   Invited Speaker, Social Media (mainly Facebook & Twitter) as an effective
       tool to improve quality of service, in one day workshop organized by Ministry
       of Communication  & IT, Department of Posts on 15.7.2016
35.   Invited Speaker, Introduction to Graphic Designing during,  Certificate Course
       in Communication and Media for the Officers from Department of Information
       and Public Relations, Karnataka June 9, 2015
36.   Invited Speaker, Digital Tools ,  Certificate Course in Communication and Media
       for the Officers from Department of Information and Public Relations, Karnataka
       June 16, 2015
37.   Invited Speaker, Need for Governance Reforms and E- GovernanceCertificate
       Course in Communication and Media for the Officers from Department
       of Information and Public Relations, Karnataka June 17, 2015
38.   Invited Speaker, New Media Tool for E- Governance,Training Programme on
       Media Policy Analysis and New Media Arts for the officials from the  Department
       of information and Media under Ministry of Information and Communications, Bhutan
       on Feb 23, 2016
39.   Invited Speaker, Content Management System,Training Programme on Media
        Policy Analysis and New Media Arts for the officials from the  Department of
        information and Media under Ministry of Information and Communications, Bhutan
        on Feb 27, 2016
40.   Invited Speaker, Media and Information Literacy,  MEDIA& INFORMATION
       LITERACY COURSE  for the students from Kerela State Higher Education
       Department December 8 , 2015
41.   Invited Speaker, Grassroot comics,  MEDIA& INFORMATION LITERACY COURSE 
       for the students from Kerela State Higher Education Department December 9 , 2015
42.   Invited Speaker, New Media,  MEDIA& INFORMATION LITERACY COURSE 
       for the students from Kerela State Higher Education Department December 12 , 2015
43.   Invited Speaker, Advertising and its impact on children, at Pathways School on
       September 21, 2016
44.   Invited Speaker, Online DisInhibition effect, Edusat Conference organized by
        CEC on Sept 22, 2016
 
3. Research Articles in journals/ magazines/online media
 
1.     Co-author, Media Literacy Manual, The South Asian Initiative to end violence against
       children
2.     Co-author, The Digital International Media Literacy e book project, www.dimle.org
3.     Data Literacy in Journalism Education, ICMS 2015, Changing paradigm of Media in
       Digital landscape 2.0, Amity Journal of Media and Communication Studies, Amity
       School of Communication, Amity University, Vol 5 No. 3 march 2016,
       ISSN 2231 1033
4.     ICT Literacy for Sustainable Development, Media and Information Literacy Inter
       cultural Dialogue, 2015, published by Nordic Information centre for Media and
       Communication Research, University of Gothenburg ISBN 9789187957130
5.     New Media Literacy; challenges, possibilities and opportunities in International
       Journal of New Media Studies, earth Vision publications, ISSN 2394-4331
6.     Media Violence & Aggression among adolescents: Media literacy as an
       intervention, Children and Media Issues and perspectives
       ISBN 978-93-82818-225
7.     Connecting beyond classroom, Commonwealth Education Media Centre for Asia,
8.     Entertainment Education: Volunteering in India, UNDP Publication
9.     Media literacy initiatives in India, , Communicator, Vol XLII No. 1
       Jan- December 2007,Indian Institute of Mass Communication
10.   Communication Today, Advertising and its impact on children, Aug 2009
11.   Communication Today, April-June 2007, Opinion poll survey- Bandwagon or
       underdog Effect?
12.   Vidura, Opinion poll survey in 2004 Loksabha Elections.
13.   South Asian Journal of political Science, June 2008, Exit polls in India.
14.   Mass Communicator, April 2008, Opinion poll/exit polls and their relative accuracy
       about voting pattern in 11th, 12th, 13th Lok Sabha elections
15.   Comparative study of election prediction ( Opinion poll/exit polls) And their relative
       accuracy about voting pattern in 11th, 12th, 13th Loksabha elections ( PhD Thesis )
16.   Envisioning ICT enabled teaching learning processes: Challenges & Possibilities,
       Intellectual resonance vol 1 Issue II-Dec
17.   National Repository of Open Education for all Educational Resources
       Connecting knowledge connecting people,  OER Knowledge
Cloud:-
oerknowledgecloud.org/sites/oerknowledgecloud.org/files/NROER%20brief_0.pdf
        Challenges & Possibilities, http://edtechreview.in/research
19.   Guided 40 research studies conducted by the postgraduate students
20.   Research, mapping the perception of the Delhi Youth on Delhi Assembly
       elections-Appeared in Newspapers- Youth Shun Corrupt politicians-
       Times of India, 4 December 2003, Polls Apart- Telegraph, 7 December 2003.
21.   Effectiveness of UPSC advertisements- Conducted for the client
22.   Analysis of Information sources- research conducted for the Information
       and Broadcasting Ministry.
 
DEVELOPMENT 
1. Audio Video Resources
·         Three Video programmes on the concept of media literacy.
·         Paramveer Chakra awardees - Seema Prahari tumhe Pranam: Series Director of an audio series on Paramveer Chakra awardees, Programme on Second lt, Arun Khetarpal was awarded as best audio programme in 13th all India Children’s Educational Audio Video festival. Other Programmes under series were:
o    Major Somnath Sharma
o    Abdul Hamid
o    Subedar Bana Singh
o    Captain Vikram Batra 
·         Udaan- an audio series on women achieversSeries Director of an audio series depicting extraordinary achievement of Indian women. Programme on Bachendri Pal – Himalaya Ki Beti was adjudged as the best audio programme in the 14th All India Children’s Educational Audio Video festival 
·         Programme Basasanti Devi was judged as best audio programme in the 15th All India Children’s Educational Audio Video festival
·         Patron Ke Uttar: Series Director of a video series on feedback letters sent by target audience of Tarang.
·         Nayi Dishayen Series Director of a video series on emerging careers, career counselling for school students
·         Media Support for the Subject Media Studies
  
Video Lectures on Sociology
Sociological Imagination
Pluralities and inequalities in society 
Sociology and common sense The intellectual ideas that went into making of sociology 
The Growth of Sociology in India 
The Scope of sociology and its relationship to other disciplines 
Terms concepts and their use in sociology 
Social Groups and Society 
Social Stratification 
Understanding social Institutions
·         Interviewed eminent personalities like Dr. Najma Heptullah, Mohan Agashe, Adoor Gopala Krishnan, Dr. Devyani Borole Hon’ble Minister for Information and Broadcasting Venkiah Naidu, Cyber Lawyer Ms Parry Aftab, Veteran Media Educator Mr. N N Pillai etc.
·         Development of E-content and script for CEC
 
2. Textbook/manuals 
·         Media Studies Syllabus:  Developed Syllabus on Media Studies for class Xi & XII in coordination with experts from media industry and from the field of media education.
·         Media Studies Textbook : Textbook committee member and coordinator for media studies textbook for class XI and XII
·         Media Studies Manual: Developed Manual on Media studies for teachers.
·         Modules for Media Clubs
·         Development of content based exemplar material on textbooks for teleconferencing
·         Interactive media learning programme on Art Education for teachers
·         Development of activities for the activity book planned by the Department of Education in arts and aesthetics.
·         Development of Media Scripts on Health and Physical Education based on NCF
·         Contributed for  NCERT Images 50 years of NCERT 
·         Curriculum Development Team, Media and Information Literacy.
 TEACHING & TRAINING
·         Training Programmes on Media Studies: Conducted training programmes on media studies for teachers through Edusat and face to face mode.
·         Media Clubs: Introduced the concept of Media Clubs in schools and established Media clubs in around 100 schools across India.
·         Training programme in Media literacy: Conducted training programme in Media literacy for teachers, students and parents and journalists from developing countries at IIMC
·         Training Programme on Digital Literacy for school teachers.
·         Utilization of New Media to disseminate the concept of Media Literacy: Created Facebook page on ‘media clubs in school’ for the discussion amongst students teachers and parents with 102 members, runs a blog on Media Studies in schools
·         Delivered Career Talk in Diploma Course in Guidance and counseling for DEPFE, NCERT
·         Nurturing the Talent of the participant of Tarang Resource person during the programme
·         Orientation of teachers on various aspects of Educational Technology and some content areas through EDUSAT teleconferencing
·         Conducted Training programmes on Media and Information Literacy and Digital Literacy for teachers
·         Organized workshop on the Newspaper by children at NCERT
·         Organized workshop on Grassroot Comics for students and teachers
 
NEW MEDIA/ICT INTEGRATION
·         Training in Multiple-Media Delivery through Easy Now Attended training programme with an objective to integrate ICT Tools in Delivery of Course Contents
·         Training in Organizing Video Conference Attended training programme on how to organize video conference
·         Web 2.0 Tools: Conducted training Programmes on web 2.0 Tools for KV teachers
·         Interactive Media learning programme: Contributed in Interactive Media learning programme on Art Education for teachers 
·         Editor of CIET E Newsletter
·         Coordinator, National Repository of Open Educational Resources
·         Member, Development of ICT curriculum
·         Member, Advisory Committee, Publication Department, IIMC
·         Member, Library Committee, IIMC
 
 EXTENSION AND OTHER ACADEMIC INVOLVEMENT 
·         Web Information Officer, IIMC
·         Social Media Manager, IIMC
·         Chairperson-Publicity Committee- 15th All India Children’s Educational audio Video festival
·         Convenor- Publicity Committee- 14th All India Children’s Educational audio Video festival
·         Co-coordinator cultural programmes, IIMC, 2003-2005
·         Representative, Indian Institute of Mass Communication at AD ASIA Congress.2003
·         Organising Officer, Academic Council Meetings IIMC, New Delhi, 2002-2005
·         On Advertising Agency Selection Board- National Productivity Council, New Delhi
·         Organising Officer, Short courses, IIMC, New Delhi, 2003-2005
·         Member of Management Committee, KV JNU 2008-2010
·         Member, E Content Evaluation Committee, KV
·         Member, E Content Evaluation Committee, NCERT
·         Member, Script Development Committee , CIET 2006-2012
·         Faculty Representative-  Internal Quality Assurance Cell (IQAC). CIET
·         Member, NCERT as an Institute of National Importance Committee
·         Member, Library Purchase Committee, CIET
·         Data ContributorData.gov.in
·         Member, Technical Committee, National Digital Literacy Mission
·         Jury Member, Selection of Logo for NDLM
·         Jury Member, Woodpecker Film Festival
·         Jury Member, International Children Film festival, Expressions India
·         Recognised Trainer, E Governance
·         Ambassador, Infogram
·         Ambassador, Edmodo
·         Member, Selection Committee, Staff Selection Commission
·         Collaboration with other organisations: UNESCO,UNICEF, UNDP, Gandhi Smriti, World Comics, Expression India            ,IGNOU, KV
·         EXAMINER/PAPER SETTER/ GUEST FACULTY IN VARIOUS MANAGEMENT AND MASS COMMUNICATION INSTITUTES, UNIVERSITIES AND SCHOOLS
o    Jamia Milia Islamia
o    Apeejay School of Management
o    Pioneer Media School
o    Gargi College
o    Manav Rachna University
o    Amity School
o    Makhan lal Chaturvedi University
o    Kurukshetra University
o    Aligarh Muslim University
o    CBSE
o    St Marks School, St Paul School, Manavsthali School, Navy Children School, Hansraj School
 
AWARDS AND ACHIEVEMENTS
·         Programme on Second lt, Arun Khetarpal based on Paramveer Chakra awardees - Seema Prahari tumhe        Pranam was awarded best audio programme in 13th all India Children’s Educational Audio Video festival.
·         Programme on Bachendri Pal – Himalaya Ki Beti under series Udaan was adjudged as the best audio programme in the 14th All India Children’s Educational Audio Video festival
·         Programme Basasanti Devi was judged as best audio programme in the 15th All India Children’s Educational Audio Video festival
·         Establishment of media clubs in schools
·         Positive coverage on Media Clubs and media studies syllabus in Media ( Times of India, Hindustan Times, Statesman, Midday, NDTV etc)
·         Recognised Trainer on E Governance
·         Ambassador Infogram
·         Ambassador, Edmodo
 
Video Lectures
 
1.    Social News gathering and fact checking
2.    Technological Revolutions
3.    Learning Management System
4.    Cyber Psychology
10.  Introduction to New Media
11.  Internet as Medium
13.  Data Journalism
14.  Sociological Imagination
15.  Introducing Society
16.  Sociology as a discipline of Social Science
17.  Social Groups and Society
18.  Types of Social Groups
19.  Social Stratification
20.  Social Control and Deviance
21.  Family
22.  Economy
23.  Education & Religion
24.  Politics
25.  A day with Sunita Williams
26.  Maulana Abul kalam Azas
27.  Career in Archaeology 2
28.  Career ki bhoolbhulaiya
29.  Career in Archaeology 1
30.   Media matters 1
31.    Media and Information Literacy curriculum
 
Audio
 
Paranveer Chakra Vijeta Capt Vikram Batra
Paranveer Chakra Vijeta Abdul Hameed
Paranveer Chakra Vijeta Subedar bana Singh
Paranveer Chakra Vijeta Somnath Sharma
Paranveer Chakra Vijeta Arun Khetarpal
Himalaya ki Beti bachendri pal
Andhere se Ujale ki Aur Baby haldar
Mother Teresa
Sunita Williams
Sankalp ki Dhani basanti
Pandita Ramabhai
Madam Bhikaji Cama