Faculty Details

Anubhuti Yadav

Anubhuti Yadav, Ph.D. anubhutiy@gmail.com

Dr. Anubhuti Yadav is Head of the Department of New Media and Course Director of Advertising and Public Relations Course . She is also holding the responsibility of Dean Students’ Welfare. Dr. Yadav comes with more than 15 years of experience in teaching and research.  She started her career with Advertising agency in 2000 and worked on prestigious campaigns like Rajasthan Tourism. Later she moved to academics and joined IIMC in 2002 and taught advertising and research for three years. She joined National Council for Educational Research and Training (NCERT) to work in areas like educational media, educational technology, New Media and media literacy. Her work in the area of educational media won her four national awards as best script writer and researcher for the series on women achievers, Paramveer Chakra awardees and media literacy. 

She is a leading expert and an active promoter of media literacy in India. She undertook various projects to promote digital and media literacy education in India.

She played a key role in the launch of National Repository of Open Educational Resources, the project she coordinated for Ministry of Human Resources and Development. She has also contributed in the design & development of digital tools like infogram and edmodo which are being widely used by Journalists and Educators around the world. She is advising Facebook on their Digital Literacy project and working closely with Google on their Google News Initiative Training network in India. She is also member of technical committee on National Digital Literacy Mission.

She teaches New Media and Advertising & Public Relations. She has conducted research in areas like media literacy, women & media, media & children, Informational and communication technology, Open Resources and New Media and has presented papers at various national and international conferences.

She is the co-author of Indian edition of Media Literacy: Key to interpreting media messages book developed under Digital International Media Literacy Project. She is currently working on a book on New Media Journalism. 

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