Faculty Details

Nimish Rustagi

Nimish Rustagi, Ph.D nimish.rustagi@gmail.com

Nimish Rustagi is an Associate Professor in the Indian Information Service Department that is concerned with the training of senior civil servants of the Government of India in Communication, Marketing and Advertising etc. Mr. Rustagi brings together a combination of managerial experience and academic research.

Over the past 16 years, he has worked as a Civil Servant for Government of India. He was a Press Officer and Spokesperson for the Ministries of Commerce and Home Affairs. He also worked at the Directorate of Advertising & Visual Publicity and managed advertising campaigns for several Government programs on electronic and new media. In addition, he was also involved with Government’s advertising policy, and received a commendation from the Empanelment Advisory Committee (Ministry of Information & Broadcasting) for his contribution to the work of the Committee. Mr. Rustagi has also worked on short projects with United Nations Organizations (UNEP, UNESCO) and HEC Paris.

Mr. Rustagi is pursuing Ph.D. (Marketing: Consumer Behaviour) from HEC Paris and will be defending his thesis shortly. His research focusses on materialism and consumer well-being, self-identity threats and compensatory consumption. He also has a book chapter on materialism in the forthcoming The Routledge Companion to Consumer Behavior, New York.

He has presented his research at leading international conferences such as Boutique Conference on Identity and Consumption of the Society for Consumer Psychology (Chicago 2016), Conference of European Marketing Academy (Oslo 2016), Conference of Australian & New Zealand Marketing Academy (Christchurch 2016), Conference of Academy of Marketing (Limerick 2015), etc. These apart his work has been at invited for presentations at Tel-Aviv University, Hong Kong University, and London School of Economics.

Mr. Nimish Rustagi also holds an M.B.A. from HEC Paris, an MA (Business Economics) from University of Delhi, and a B.Com (Hons) from Shri Ram College of Commerce, Delhi. He is a recipient of the Ile de France and HEC scholarships.

Mr Rustagi is married and has one son. He loves to travel, sing, write, make fun of friends and learn something new each day (Profile as on 13.07.2017).

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