ass media play a vital role in our lives. The
world is today witnessing a revolution in the field of communication,
with convergence and integration of communication technologies
significantly to the expansion of mass media. Information is being delivered 'live' and directly to the
consumer from various platforms.
As a result, the demand for training people to meet the new challenges, and the need to understand the media, its reach, access and impact, has increased manifold.
decades, the Indian Institute of Mass Communication has created a niche
for itself in the field of mass communication education, research and
training and is today recognised as a "Centre of
Excellence". It is playing a pivotal role by organising suitable training
courses to meet the demand for trained and skilled manpower in
today's dynamic media scenario. It provides knowledge and skills to
communicators in a variety of disciplines including print journalism, radio
and television journalism,
photo journalism, development
communication, communication research, advertising and public relations.
The Institute has, to its credit, highly acclaimed and
experienced faculty members drawn from various streams of media.
Visiting faculty, including media stalwarts and industry
leaders, too contribute to enrich the quality of the courses
offered to the students. Many of the Institute's alumni have risen to
high positions in the country's top media houses.
The Institute was established in response to a perceived need to evolve
a methodology and a mechanism to make efficient and effective use of
communication resources as part of the country's overall development
strategy. The blueprint for the Institute was drawn up by a team of
internationally renowned mass communication specialists, representatives
of UNESCO and of the media in the country. The team was headed by Dr.
Wilbur Schramm, a well known authority on communication. It
'A Centre for Advanced Study in Mass Communication... with
responsibilities for consultation, training, and research and
development, particularly in the use of mass communication in support of
national economic and social development.'
The Indian Institute of Mass Communication made a humble beginning on
August 17, 1965, as a department of the Ministry of Information and
Broadcasting, Government of India, with a small staff, including two
consultants from UNESCO. Later, it was registered as an autonomous
organisation under the Societies Registration Act (1860) on January 22,
The principal objectives of the Institute, as set out in its Memorandum
of Association, are:
- to organise training and research in the use and development of
media of mass communication, with special reference to the
requirements of socio-economic growth in the country.
- to provide training to the information and publicity personnel of
Central and State Governments; to make available facilities for
training and research to meet the information and publicity needs of
the public and private sector industries.
- to arrange lectures, seminars and symposia on problems connected
with mass communication, information and publicity in collaboration
with universities, educational and research institutions as well as
trade and industry.
- to organise refresher courses, summer schools and the like and to
invite mass communication experts and research scholars from within
the country and abroad for delivering lectures and/or developing
In the spirit of these objectives, the Institute conducts training
and teaching programmes, develops a framework of research and
contributes to the creation of an information infrastructure suitable
not only for India but for all developing countries. It provides its
expertise and consultancy services to other institutions in the country
and collaborates with those abroad.